It may be an ocean away (and a bit of a pain to get to if you live anywhere other than the US) but there's no denying how influential and incredibly exciting SXSW in Austin, Texas is for new music.
This year there are over 1500 artists playing the festival. If you're looking for new acts that will generate buzz in the nearby future, this is the place to go. Just bear in mind the amount of seriously long queues you'll experience over the course of the week-long new music extravaganza.
Here's our picks of the rising acts you can't afford to miss at this year's SXSW.
Forth Wanderers
Get down early for the New Jersey rockers mind-compelling brand of grungy alt rock. Their debut EP dabbled in lo-fi delights and live shows are becoming an unmissable experience. Expect plenty of buzz for your buck with Forth Wanderers.
Get down early for the New Jersey rockers mind-compelling brand of grungy alt rock. Their debut EP dabbled in lo-fi delights and live shows are becoming an unmissable experience. Expect plenty of buzz for your buck with Forth Wanderers.
Where to see them: Latitude 30 (Mar 13) and The Sidewinder Outside (Mar 14)
Maggie Rogers
There's a huge swell of chatter around folk-pop singer-songwriter Maggie Rogers at the moment and with good reason. The Maryland artist has worked with Pharrell Williams in the past and it was the release of her debut single 'Alaska' that led her to being propelled into stardom after returning from a study abroad programme in Paris. 2 million views or so later and now everyone's wanting a piece of Rogers.
Where to see her: TBC
Middle Kids
Middle Kids
Sydney's finest and most exciting new indie-pop export are making all the right noise with their debut EP 'Edge of Nowhere' and it's attracting all the right people too. Elton John's a fan and what's good enough for him is bound to be enough for us too. Check out their stunning track 'Never Start' before seeing them live.
Where to see them: Elysium (Mar 15) and Radio Day Stage (May 16)
The Big Moon
Everyone knows and loves The Big Moon in Britain at the moment, right? Now it's time for the North London four-piece to take their indie-rock stateside and win even more fans over. The 2017 breakout band are expected to air new material from their upcoming debut album 'Love In The 4th Dimension' during their SXSW slots and it's not to be missed.
Where to see them: Mohawk Outdoor (Mar 15) and Latitude 30 (Mar 16)
The Japanese House
If you love sleek pop with intimacy at the core, you'll love The Japanese House. The talented Amber Bain is the woman behind the music and her thrilling efforts are bound to go down a storm live at the fest. Having supported record label mates The 1975 in the past on their arena tour previously, there's already a pretty sizeable following backing her for the big time but her SXSW performance is likely to up those stakes even further.
Where to see her: Radio Day Stage (Mar 15) and Latitude 30 (Mar 17)
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